About Us

Design. Build. Drive.

At Apex Custom Innovations, we are a vehicle customization shop built for drivers who want more than off the shelf upgrades. We specialize in automotive customization that transforms cars, trucks, SUVs, motorcycles, and powersports vehicles into purpose built machines. Our focus on craftsmanship, premium materials, and precise installation standards has established Apex as a trusted custom car shop for enthusiasts who value performance, durability, and refined execution. Every project is designed to look sharper, perform stronger, and last longer.

Apex Custom Innovations was co founded by Jordan Hail, a highly experienced and respected leader in the vehicle customization industry. Jordan’s hands on background and deep technical knowledge directly influence how we approach every build. His commitment to quality, consistency, and innovation is embedded in the Apex process and reflected in every vehicle that leaves our shop.

Ford Raptor R custom build in front of Apex Custom Innovations Dallas location featuring Vossen wheels, Nitto tires, ADD Stealth Fighter bumpers, and Rigid LED lighting

Custom Tesla showcased inside the Apex Custom Innovations Dallas showroom featuring vinyl wrap, upgraded wheels and tires, and a performance-inspired body kit

Custom heavy-duty truck built by Apex Custom Innovations featuring off-road bumper, grille guard, winch system, and rugged exterior upgrades in a worksite environment

Design. Build. Drive.

At Apex Custom Innovations, our work is guided by a clear philosophy: Design. Build. Drive. We design with purpose, build with precision, and deliver vehicles meant to be driven and enjoyed. Our proprietary solutions, including Apex Armor vehicle protective coating and Apex Signature Finish Exterior Coating, are developed in house to provide long term durability, bold visual impact, and professional grade protection. Whether you are protecting your vehicle, enhancing its capability, or creating a fully custom build, Apex delivers automotive customization you can see, feel, and trust every time you drive.