- Built for Drivers Who Want More.
About Apex Custom Innovations
At Apex Custom Innovations, we don’t do off-the-shelf upgrades. We’re a full-service boutique customization shop located in Carrollton, TX – built for drivers who have a specific vision and want a team with the skills, process, and standards to bring it to life.
We specialize in custom builds for trucks, Jeeps, SUVs, daily drivers, powersports vehicles. From our proprietary Apex Armor™ and Signature Finish™ exterior coatings to XPEL-certified paint protection, suspension lift kits, custom wheels and tires, and full build-outs — everything we do is designed to look sharper, perform stronger, and last longer.
Apex Custom Innovations was co-founded by Jordan Hail, a highly experienced and respected leader in the vehicle customization industry. Jordan’s hands-on background and deep technical knowledge set the foundation for how Apex approaches every build – with precision, accountability, and a standard that doesn’t move.
Design. Build. Drive.
That’s not just a tagline — it’s the sequence we follow on every project that comes through our doors.
Design — Every build starts with a conversation. We learn your goals, your style, your timeline, and your budget before anything goes on the vehicle. The plan is built around you.
Build — Our team executes with precision. From prep and application to fabrication, install, and QC — every step has a standard and every standard gets met.
Drive — You leave with a vehicle built to perform, protect, and turn heads — every time you get behind the wheel.
Our proprietary solutions — Apex Armor™ and Apex Signature Finish™ — are developed in-house to deliver long-term durability, bold visual impact, and professional-grade protection you can’t get anywhere else. Whether you’re protecting an investment, upgrading capability, or building something from the ground up, Apex delivers results you can see, feel, and trust.
Built for the Road Ahead
Premium vehicle customization and protection tailored to your style.