Apex Armor™
Engineered for the Extreme.
Exclusive to Apex.
Apex Armor™ is the ultimate exterior finish for drivers who demand unmatched protection and rugged style without compromise. Unlike bulky coatings or DIY sprays, Apex Armor™ is a proprietary protective finish developed in-house to deliver serious durability while maintaining a refined, aggressive appearance.
Designed with a unique coarse texture, Apex Armor™ offers a battle-ready aesthetic while forming a resilient barrier against rock chips, trail rash, UV damage, and harsh weather. It’s often mistaken for Kevlar paint or traditional bedliner — but make no mistake: this isn’t Rhino Liner. This is Apex-exclusive innovation.
Apex Armor™ Key Features
Our formula goes on cleaner, thinner, and sharper than the competition. It won’t fade, crack, or cake over time, and it preserves your vehicle’s lines with a factory-quality install only available through Apex Custom Innovations.
Rugged, coarse finish with premium texture
Build real audiences using identity data, intent signals, and location behavior.
Lighter application. No excessive thickness or weight
Reach real people across Display, Video, OTT, CTV, SEM, SEO and Social—only where your data shows they’re most likely to engage.
Will not fade, flake, or dull like off-the-shelf coatings
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Custom color options and various finishes available
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Ideal for trucks, Jeeps, off-road builds, and fleet protection
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Ready to Customize Your Ride?
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Frequently asked Questions
Find answers about durability, texture levels, color options, and real-world protection. Learn how our proprietary Apex Armor™ coating resists dents, dings, scuffs, and scratches—without using Kevlar—and why it’s built to handle tough conditions on and off the road.
Apex Armor™ is our proprietary exterior finish developed in-house, offering a rugged, coarse texture and serious durability. Unlike DIY sprays, traditional ceramic coatings or bed-liner textures, Apex Armor™ is engineered to go on cleaner, thinner and sharper while delivering exceptional protection. Apex Armor naturally resists dents, dings, scuffs, and scratches.
Apex Armor™ is ideal for trucks, Jeeps, off-road builds, fleets and any vehicle that faces harsh conditions or wants a bold “battle-ready” look.
No. Our key features highlight that the finish “will not fade, flake, or dull like off-the-shelf coatings” and that it is a “lighter application. No unnecessary thickness or weight.
Absolutely. We offer custom color options and matte finishes to ensure Apex Armor™ complements your vehicle’s aesthetic while delivering rugged protection.
To schedule, contact our Dallas or Tulsa shop and we’ll walk you through a full consultation. During that consultation, we will discuss all details and expected timeline for your build. We leverage our experience and build-quality standards to ensure the result meets show-quality and everyday durability.