Wheels & Tires
Where Style Meets Strength.
Wheels and tires set the tone before the engine ever starts. At Apex, we offer a curated selection of custom wheels chosen to elevate stance, improve performance, and complete the overall look of any vehicle. From rugged off road tires built for trail focused trucks to performance tires designed for street driven vehicles, our wheels and tires are selected to match purpose, driving style, and real world conditions.
Every wheel and tire setup is carefully paired to ensure proper fitment, balanced performance, and long term reliability, making them a critical part of any custom vehicle build.
Wheels Key Features
Our wheel packages enhance stance, strength, and style with premium materials and precise fitment. Each set is selected to improve performance, durability, and the overall look of your build.
Forged, flow-formed, and cast options
Build real audiences using identity data, intent signals, and location behavior.
Aggressive offsets and wide profiles for lifted builds
Build real audiences using identity data, intent signals, and location behavior.
Expert fitment to avoid rubbing, trimming, or spacers
Reach real people across Display, Video, OTT, CTV, SEM, SEO and Social—only where your data shows they’re most likely to engage.
Installed and torqued to Apex specs
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Tires Key Features
At Apex, tires aren’t an afterthought — they’re the foundation of every build. Whether you’re hitting mud, asphalt, or mountain trails, we offer a handpicked selection of aggressive all-terrains, rugged mud tires, and ultra-high-performance options that match your style and your terrain.
Professionally installed. Balanced. Ready for whatever you throw at them.
Premium brands like Nitto, Toyo, BFGoodrich, and more
Off-road, hybrid, and street performance options
Build real audiences using identity data, intent signals, and location behavior.
Proper sizing, fitment, and balance for lifted setups
Build real audiences using identity data, intent signals, and location behavior.
Expert recommendations based on use and style
Reach real people across Display, Video, OTT, CTV, SEM, SEO and Social—only where your data shows they’re most likely to engage.
Built for performance, grip, and longevity
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Ready to Customize Your Ride?
Vehicle accessories are often combined with Paint Protection Film and Window Tint to improve durability, comfort, and everyday usability.
For a fully customized look, many customers also choose
Vinyl Wraps.
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Frequently asked Questions
Get answers to common questions about wheel sizes, tire fitment, offsets, and performance options. Learn what works best for your vehicle and how the right setup improves handling, ride quality, and overall style.
Choosing new wheels and tires means more than picking a style. You’ll want to check fitment (bolt pattern, hub bore, offset/backspacing), tire size compatibility, load rating and how the setup will perform on local roads and weather. Upsizing wheels, for instance, can impact ride comfort, handling and speedometer calibration.
It depends. If you’re simply swapping wheels of the same diameter and overall tire footprint, you may keep your existing tires. But if you’re changing wheel diameter or width (plus-sizing) you’ll likely need new tires that fit the new wheel and maintain overall diameter for proper speedometer and handling.
Plus-sizing means increasing the wheel diameter (or width) while maintaining roughly the same overall tire diameter. While it can give a more aggressive stance and handling feel, it can also reduce sidewall height (resulting in harsher ride), increase risk of curb damage/pothole impact, and may affect suspension and speedometer calibration.
When you already have suspension upgrades, fitment tolerance becomes even more critical. We will check clearance, tire/wheel offset, brake upgrades, and how the new setup works with your lift or lowering kit. Without proper matching, you may experience rubbing, alignment issues or compromised ride/handling. We will verify all of the fits during your consultation.
Not automatically—but the quality of parts and the installation matter. High-quality aftermarket wheels/tires that fit properly and are installed professionally tend to preserve value. Poor fitment, cheap components or ignoring OEM specs can lead to wear issues (like tires and bearings) that may reduce resale appeal.